Who is Jeff Lockwood?

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Jeff Lockwood is a seasoned painting contractor, author, and business coach based in South-Western Ontario, Canada. With over 16 years of experience in the painting industry, he founded and operates Lockwood Painting, a company renowned for its high-quality work and commitment to customer satisfaction. Serving a rural area with a population of 167,000, Jeff's business has consistently achieved near 7-figure annual sales and has been recognized with multiple local awards for excellence.

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Beyond his painting business, Jeff is deeply passionate about helping other painting contractors succeed. He offers business coaching through his platform, Painting Biz Coach, where he provides guidance on essential topics like estimating, sales, marketing, equipment, and production systems. Jeff has authored several books tailored for painting contractors, including Paint Smart, Not Hard, Mastering the Numbers and Pro Painter Q&A, as well as a coloring book for children called, Painting Contractors Fun Adventures Coloring Book for Kids.

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Jeff is also an experienced speaker and has shared his expertise at industry events like the Painting Contractors Association Expo and on national television and local radio. His publishing brand, Painting Biz Publishing, focuses on creating resources specifically for painting contractors.

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Outside of work, Jeff resides in Chatsworth, Ontario, with his wife Valerie, who is his partner in life and business. Together, they enjoy time with their three grandchildren and are active in their local and professional communities, including associations like the Grey Bruce Home Builders & Trades Association. Jeff's dedication to his craft and his mission to empower other painters reflect his belief in building businesses that provide financial success and personal freedom.

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How Jeff Can Help Your Painting Business:​

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1. Boost Your Sales: Learn how to close more deals by refining your sales process and communication techniques.

2. Optimize Your Marketing: Attract quality leads with actionable marketing strategies tailored to your business and local market.

3. Master Estimating and Pricing: Confidently create profitable estimates that reflect the value of your work.

4. Streamline Operations: Improve productivity with efficient systems for managing employees, clients, and projects.

5. Achieve Personal Freedom: Build a business that works for you, so you can spend more time with your family and enjoy financial independence.

Jeff’s coaching style is practical, approachable, and results-oriented. He understands the unique challenges painting contractors face because he’s faced them himself—and he’s here to share what works.

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Why Choose Jeff Lockwood?

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• Proven Track Record: Built and sustained a successful painting business in a competitive market.

• Deep Industry Knowledge: From estimating and production to marketing and networking, Jeff knows the ins and outs of the painting business with over 16 years experience.

• Passion for Teaching: Jeff’s mission is to see others succeed, providing step-by-step guidance tailored to your goals.

 

If you’re ready to take your painting business to the next level, Jeff Lockwood is the mentor/coach who can help you get there. With his support, you can overcome obstacles, increase profitability, and build a business that reflects your hard work and vision.